A leading global player in the fashion and lifestyle sector, Unsigned Group is a wholly privately owned umbrella company housing a range of complementary businesses under one roof. Our offices are based in an 18th Century townhouse in the heart of London’s creative east end, but whilst our home may be steeped in history, our thinking is modern and our approach unique.
With a focus on Marketing, Public Relations, IP Creation, Licensing, Creative Communication, Representation and Procurement, we deliver the results that help our clients to continuously evolve and fulfill their true potential. We are an experienced and dynamic team of creators, strategists, thinkers and doers with diverse skill sets and proven track records in managing the top talents and companies within the industry.
Our work focuses on talent management, talent scouting, brand creation, building and management, licensing, talent procurement, endorsements and rights management.
Taking a 5D approach to our work, we look at an integrated system within the group; the sight, sound, look, feel and smell is perhaps surprisingly the key to the way in which we work.
Matthew Zorpas, editor and founder of The Gentleman Blogger, the UK’s number 1 men’s blog, hosted a star studded party supported by Elemis Men to celebrate his blog’s 3rd anniversary and site relaunch during London Collections: Men.
Held at the newly revamped St Martins Lane cocktail bar Blind Spot, guests were treated to music by Jerry Bouthier, DJ of the infamous Boombox/Ponystep parties, also part of the Kitsuné family.
A host of fashionable guests attended the party including – Alexis Knox, Alexnder Beck, Henry Conway, Alistair Guy, Prince Cassius, The British Fashion Council, Fitness on Toast, The Nomad Barber, Max Rendell, The Chic Geek, Ross Hindmarch, Jan Cavalli and Jasmine Clarke.
The party coincides with the release of a new video to honour anniversary featuring The Gentleman Blogger, with creative direction by the acclaimed Gleeson Paulino.
Matthew Zorpas says of the relaunch and video: “I’m delighted to be celebrating 3 years of The Gentleman Blogger. It has truly been an overwhelming journey, thanks to our readers, but also the tremendous support of the industry. In the last year we have counted almost a million views, turning The Gentleman Blogger into UK’s No.1 menswear blog. Our new design platform has made navigation around the platform effortless but kept the sae unrivalled dept of content and visual message. My team carefully designed and embraced a new interface to offer a full experience including new apps such as map navigation – instantly updated with my current position around the world and also introducing a selective playlist of my favourite tracks.
Our latest video and campaign takes inspiration from Michelangelo Merisi known as Caravaggio, Italian painter. I was instantly taken by the powerful horror yet great beauty of Caravaggio’s paintings. With the creative direction of Gleeson Paulino behind lenses, Noam Piper’s art direction and produced by Flat Cap Films we’ve created something very special.”
Helena Christensen and Elizabeth Gaynes celebrated the launch of their new Eau de Parfum with an intimate dinner held at Spitalfields brasserie Blixen. Bringing together an intimate room of beauty and fragrance editors, the duo toasted the new launch from their perfume line deadofnight. The fragrance is the latest offering from StrangeloveNYC and will be sold exclusively at Harrods Salon de Parfum from July.
Unsigned Takes on New Look Men
Unsigned has taken on a major account with the global fashion retailer New Look. Responsible for the management of the brand’s mens social accounts, the team now steers these channels’ creative direction – creating content, daily style advice segments, product giveaways and weekly workout-ready playlists. Through Unsigned’s management, the channels have jumped from zero follower to a combined total of nearly 10,000 followers in just five weeks.
Unsigned threw a party celebrating New Look’s sponsorship o this sumer’s Wireless Festival. Talent such as TOWIE stars Joey Essex and Ferne McCann – as well as Callum Best and Hatty Keane – attended the exclusive event at London’s Mondrian Hotel where Grammy-nominated artist MNEK blew everyone away with an exclusive acoustic set. Widely praised as one the best parties of the year, the event gained national coverage, in the Daily Mail, The Mirror and beyond.
Peony Lim for Chanel Haute Couture
To celebrate Chanel bringing their SS15 Haute Couture collection to London for the first time, Unsigned’s digital influencer Peony Lim was asked, as the only online personality worldwide, to create three stunning editorials wearing the collection. This makes her one of the very few selected press outlets that Chanel Haute Couture has chosen to work with for the season. The other titles include Vogue, Harpers Bazaar, Tatler and Vanity Fair.
One of the UK’s most iconic models an deluding health and wellness guru, Andrew Cooper, brings his unique range of products to Unsigned to art as business managers and strategy advisors. With unrivalled quality, Juiceman stands out from the crowd creating 100% organic, cold pressed, unpasteurized juices and nut milk blends,along with tonics, shots, cleanses and much, much more. Featured in such magazines as Vogue and GQ, its is the UK’S hottest and purest cleanse and detox lifestyle product.
The Nomad Barber
Unsigned are thrilled to announce their representation of YouTube and social media star, Miguel Gutierrez aka the Nomad Barber. The men’s grooming expert has grown a huge following from his short films, shot all over the globe. Along with this, Miguel has launched his own East End barber store and is developing his own line of products.