A leading global player in the fashion and lifestyle sector, Unsigned Group is a wholly privately owned umbrella company housing a range of complementary businesses under one roof. Our offices are based in an 18th Century townhouse in the heart of London’s creative east end, but whilst our home may be steeped in history, our thinking is modern and our approach unique.
With a focus on Marketing, Public Relations, IP Creation, Licensing, Creative Communication, Representation and Procurement, we deliver the results that help our clients to continuously evolve and fulfill their true potential. We are an experienced and dynamic team of creators, strategists, thinkers and doers with diverse skill sets and proven track records in managing the top talents and companies within the industry.
Our work focuses on talent management, talent scouting, brand creation, building and management, licensing, talent procurement, endorsements and rights management.
Taking a 5D approach to our work, we look at an integrated system within the group; the sight, sound, look, feel and smell is perhaps surprisingly the key to the way in which we work.
Helena Christensen and co-founder Elizabeth Gaynes have launched their new fragrance deadofnight in the UK. Available exclusively at Harrods’ Salon De Parfums, deadofnight, is a handcrafted perfume oil for men and women that contains no alcohol; based on pure and natural oudh extract infused with wood resin. The brand has developed exclusive packaging for Harrods that includes 18kt gold-plated caps in floral shapes and white, high-gloss lacquered boxes encased in white velvet sachets.
Pandora Campaign Launch: My Rings My Style
The Pandora Flagship at Marble Arch was bustling with a host of celebrities and fashion influencers including Gemma Arterton, Amber Le Bon and Portia Freeman, who joined Unsigned bloggers Emily Johnston of Fashion Foie Gras and Ella Gregory of Coco’s Tea Party in celebrating the launch of Pandora’s My Rings, My Style campaign. The two fashion insiders star in the new ads, photographed across their favourite parts of London and showing off their personalised Pandora ring stacks.
The launch event was hosted by TV personalities Jameela Jamil and Rick Edwards, with guests treated to Rose and canapés whilst being entertained by DJ for the night – fellow My Rings, My Style campaign star – Angela Scanlon. To see highlights from the party click here
Didier Drogba Launches Underwear Line – Drogba & Co
International footballer Didier Drogba has released the first campaign image from his new collection Drogba & Co designed in collaboration with HOM. The 16-piece collection of underwear and swimwear has been designed by Didier Drogba and Côte d’Ivoire couturier Elie Kuame. Additionally, HOM have today unveiled a microsite dedicated to Didier’s first collection. The site links fans to HOM’s e-commerce page in order to pre-purchase products from Drogba & Co prior to its global in-store launch on May 1.
Didier Drogba says of the partnership with HOM: “By producing my own line of underwear I’m able to achieve two goals; to design a fashionable men’s underwear range, and to create a product that will directly support my charitable foundation – to aid in healthcare and education in the Ivory Coast.”
Helena Christensen Hosts Vs. Magazine Exhibition in NY
Helena Christensen hosted the opening of Vs. Magazine: BETTER Fashion Photography Exhibition in New York City.
The exhibition was a culmination of the collaboration between Vs. Magazine and Helena as guest editor. The exhibition features artworks from the recently released issue and will be auctioned online via charity auctioneers Gavel & Grand.
24 hours in Stockholm with Olympus, was invited to report from the Attitude show. Photographed and styled a fashion shoot, with a camera from the new Olympus range alongside two other bloggers, Olivia from What Olivia Did and Stylonnylon’s Julia.
Mademoiselle Robot with Swarovski
Mademoiselle Robot and her daughter Mini joined together to create a photoshoot in collaboration with Swarovski and White & Richardson, using the Arty Collection. MR previously worked with Swarovski in 2012 when she was asked to write a book in conjunction with the brand, called Multiface(t)s.