A leading global player in the fashion and lifestyle sector, Unsigned Group is a wholly privately owned umbrella company housing a range of complimentary businesses under one roof. Our offices are based in an 18th Century townhouse in the heart of London’s creative east end, but whilst our home may be steeped in history, our thinking is modern and our approach unique.
With a focus on Marketing, Public Relations, IP Creation, Licensing, Creative Communication, Representation and Procurement, we deliver the results that help our clients to continuously evolve and fulfill their true potential. We are an experienced and dynamic team of creators, strategists, thinkers and doers with diverse skill sets and proven track records in managing the top talents and companies in industry.
Our work focuses on talent management, talent scouting, brand creation, building and management, licensing, talent procurement, endorsements and rights management.
Taking a 5D approach to our work, we look at an integrated system within the group; the sight, sound, look, feel and smell is perhaps surprisingly the key to the way in which we work.
Didier Drogba Launches Underwear Line – Drogba & Co
International footballer Didier Drogba has released the first campaign image from his new collection Drogba & Co designed in collaboration with HOM. The 16-piece collection of underwear and swimwear has been designed by Didier Drogba and Côte d’Ivoire couturier Elie Kuame. Additionally, HOM have today unveiled a microsite dedicated to Didier’s first collection. The site links fans to HOM’s e-commerce page in order to pre-purchase products from Drogba & Co prior to its global in-store launch on May 1.
Didier Drogba says of the partnership with HOM: “By producing my own line of underwear I’m able to achieve two goals; to design a fashionable men’s underwear range, and to create a product that will directly support my charitable foundation – to aid in healthcare and education in the Ivory Coast.”
Unsigned Group is excited to announce the launch of our new social media influence division – Unsigned ID.
The division will focus on commercial partnerships and representation for top UK bloggers, launching with newly signed clients Catherine Kallon of Red Carpet Fashion Awards, Laetitia Wajnapel of Mademoiselle Robot, Ella Gregory of Coco’s Tea Party and Marcus Jaye of The Chic Geek.
They join Emily Johnston of Fashion Foie Gras who signed with Unsigned in January this year.
Fashion Foie Gras presents award at Grazia Middle East Style Awards in Dubai
Emily Johnston, founder and editor of Fashion Foie Gras, was flown to Dubai last week to present an award at the Grazia Middle East style awards. Emily presented the award for Best Regional Online Retailer to the winner, Sophie’s Closet.
The Grazia Style Awards is ITP’s most prestigious fashion event. Grazia’s big night out sees fashion’s most fabulous come together to acknowledge and celebrate those who have made unparalleled contributions to the industry at large over the past year. From stand-out brands to influential bloggers, boundary-pushing designers and imaginatively curated boutiques across 17 categories.
Coco’s Tea Party Interviews Henry Holland for Magnum’s 25th Anniversary
Magnum have celebrated turning 25 by commissioning fashion designer Henry Holland to create a couture gown inspired by their famous ice-cream.
The dress, worth £5,000, was unveiled at a star studded launch party at Home House with 25 versions of the dress to be given out through various competitions by Magnum throughout the summer.
Unsigned negotiated a partnership that saw Ella Gregory of Coco’s Tea Party run an exclusive interview with Henry Holland on her blog as well as creating a competition that will see one lucky reader win one of the dresses designed by Henry.
To win, readers simply need to head to the Coco’s Tea Party Facebook page and take part in a mini styling challenge. To read more click here
Mark Foster Named Celebrity Relay Captain at London Triathlon 2014
Retired British swimmer Mark Foster has been named one of three celebrity team captains at this year’s London Triathlon, along with TV presenter Jenni Falconer and cyclist Rob Hayles.
One of Britain’s most successful swimmers with six World Championship titles to his name, Foster will be leading a three-person relay team at this year’s London Triathlon, with the other two places to be taken by a competition winner and someone racing for Mark’s chosen charity, SportsAid.
This year’s London Triathlon will take place in the Docklands area of London on 2-3 August; places are still available. For more information head to www.thelondontriathlon.co.uk