About Us

Independent Approach

Small enough to care; as an independent agency, we’re free from the politics and constraints that come with larger corporations – this allows us to move fast, stay personal, and maintain an unbiased position. Whether you’re looking to build engaging narrative, deliver focussed messaging, create compelling art direction or unlock original, creative and strategic thinking, working together we will deliver the results that matter.

Seriously Connected

We specialise in building brand awareness and elevating clients across the UK fashion & lifestyle industries; creating influence by nurturing meaningful business and consumer relationships that deliver powerful, engaging results.

Assume Influence

Working across both brand and talent management, we have a unique and complete understanding of how to assume influence through talent association, and collaboration. By identifying and developing partnerships from concept to execution we create relevant, and lucrative, commercial partnerships.

Commercial Focus

We provide full marketing, brand and retail strategy with a commercial focus. From formulation and development to implementation, we deliver a fully managed customer-centric service.

The Unsigned Team


Gavin Myall


Gavin is the CEO and founder of Unsigned, where he oversees the business as a whole. He launched the agency in 2011 after ending his tenure as CEO of Europe’s largest talent management agency, ICM (later Independent Talent), to pursue his passion for brand strategy and development. Having worked across industry from TV to radio, production to talent management – Gavin has an unrivalled ‘black book’, making him an invaluable asset to clients.


Cesar Perin

Head Scout

Few scouts in the business have gone on to discover as many top models as Cesar. From Arran Sly to Sven de Vries, Kat Hessen to Flo Dron, he has worked for some of the biggest agencies in the UK to discover and develop the stars of tomorrow. A founding member of Unsigned, Cesar is responsible for starting our model division; Unsigned MGMT – his philosophy is to nurture and develop talent, partnering them with the very best agents in the world to create long, lasting careers on a global scale.


Peter Stone

Design Executive

Having previously studied Graphic and Media Design at LCC, Peter harnessed and developed his trade at Pink Squid, W+K and The Mix, before joining Unsigned in the summer of 2015. With a portfolio of work boasting the likes Nando’s and Magners through to Jaguar Land Rover, he now handles all design requirements on our client accounts.


Pankaj Mahli


A former 90s code-kid, Pankaj put away his ergonomic mouse, took down his Windows 95 poster and picked up a scientific calculator to become Unsigned’s softly spoken accounts extraordinaire. When he’s not lying awake dreaming of invoices & spreadsheets, he begrudgingly retires his suit to focus on life’s real passions; his beautiful wife, two-year-old daughter and West Ham Utd.


Jade Parnin

Talent Assistant

Jade joined the Unsigned family in the summer of 2017 as an intern, before being promoted to Talent Assistant, where she now manages our gorgeous model base, as well as all logistics and administration. Half-French and half-Taiwanese, Jade is one of our more multicultural team members (who boasts fluency in an enviable three languages!) and an unparalleled love for fried chicken!