Benefit X MakeupPlus

The UK’s no.1 prestige beauty brand, Benefit Cosmetics, has partnered with Meitu’sMakeupPlus to be the first to market with virtual brows. By combining Meitu’s award-winning facial recognition technology, and Benefit’s power-player status in the arena, users can now instantly try on one of Benefit’s ultimate four brow styles; Natural, FeatheredBold, and Straight.

With the introduction of COUNTER, fans will now also be able to virtually try on and purchase from Benefit’s full eyebrow range – straight from their smartphone.

To celebrate the partnership, Benefit is giving away £200 worth of brow products. Simply download the free MakeupPlus app, apply one of the four brow styles to your selfie and share on social with the hashtag #MakeupPlusXBenefit, tagging and following @makeupplusapp and @benefitcosmeticsuk. The winners will be announced on Saturday, 15th July.

For enquires, contact Stephanie.