“Over the course of London Fashion Week the #lfwsocial house had a total reach of 6,672,931”
As Meitu’s European beau chiefs, Unsigned’s task was to grow Meitu’s relevance with a millennial audience whose focus is on lifestyle and beauty. To do this we created The Social House, presented by Meitu and Fashion & Beauty Monitor.
Identifying fashion as a key mechanism to reach our audience we leveraged our skill set, utilised our unique black book and influence to build brand awareness and elevate Meitu across the UK’s fashion & lifestyle industry while ensuring they were provided with the opportunity to nurture meaningful business relationships.
London Fashion Week provided us with the opportunity and 19 Greek Street, a stone’s throw from the official LFW site proved the perfect location for The Social House.
Connecting brands and consumers with Meitu, was at the heart of the Social House ideology. Unsigned invited a host of Influencers, bloggers and the odd Super Model to get up close and personal with the Meitu family.
The space was a beautiful, interactive environment that provided all the tools for influencers to create, file and produce London Fashion Week related content. An environment where they could relax, enjoy the shows via a live stream, dig into a whole host of delicious and thirst quenching food and drinks at the bar (Juiceman, Daily Grind and Vietvan ) then get themselves fashion week ready in the Makeup+ beauty parlour (Revlon Professional, NYX and WAH nails).
The Social House also welcomed fashion, beauty and business experts for new business meetings, talks and industry workshops tailored made to engineer lasting relationships.
“Unsigned invited a host of Influencers, bloggers and the odd Super Model to get up close and personal with the Meitu family.”