In a partnership which has lasted for 6 seasons, Helena created one of the World’s leading lingerie collaborations: sold internationally in own stores, department stores and through global mega brand Net-A-Porter. This venture has been second to none in terms of sales and brand recognition with Triumph. Adored by public and celebrities alike, HC lingerie is now a globally recognised brand. Drawing on Triumph’s extensive underwear expertise, Helena created a line of feminine and practical pieces infused with vintage appeal.
Procuring the venture and managing the process throughout, Unsigned were integral to the collaboration. Involved in every aspect of the design process, to image and collateral creation; we produced three collections and campaigns for the brand.