ITV: The Complete Package

In 2000, Unsigned CEO, Gavin Myall, approached the UK’s largest daytime TV show, “ITV’s This Morning” to create the ultimate male model competition – discovering now internationally famed male supermodel David Gandy. In 2013, as the boom in the menswear market built towards a crescendo, we re-launched the competition as “The Complete Package”, to discover the heir to his throne.

“Over 1,800 applicants, 1.3 million viewers per episode, 300,000 daily unique users online.”

Producing a comprehensive scouting tour, Unsigned held regional auditions around the UK to create 20-man shortlist from over 1800 applicants. Those who were successful competed against one another through a series of challenges and elimination rounds over a 6 week broadcast period for “The Complete Package” crown – decided by a judging panel comprised of TV personalities Harry Judd and Abbey Clancy and industry experts Regine Weimar – General Manager of HOM, and Cesar Perin – Unsigned’s Head of Scouting.

“The Complete Package” captured audiences in excess of 1.3 million viewers per episode, with a further 300,000 daily unique users visiting the show’s webpage featuring catch-up episodes. The winner of the competition, Ross Hindmarch, landed a modeling contract with Unsigned and became the face of HOM’s S/S14 Campaign. He has since starred in catwalks and campaigns for the likes of Versace, Tom Ford, Superdry, William & Son & Hunter Gather