“The result? In excess of 60,000 followers and ownership of 92% of the conversation surrounding New Look Wireless”
Coinciding with the re-launch of their menswear offering, New Look enlisted Unsigned to launch and manage the ‘New Look Men’ social media channels.
To introduce the new offering, rebrand and sponsorship of Wireless Festival (New Look Wireless), we produced an exclusive launch event at London hotspot; ‘Rumpus Room’ at The Mondrian Hotel – procuring the talents of Grammy-nominated artist, MNEK to perform an exclusive acoustic live-set to a crowd of top models, press and celebrity influencers. Widely praised within industry, the event gained national coverage in the Daily Mail, The Mirror and beyond, re-enforcing the brand’s credentials within the fashion and music arenas.
Tasked with building upon brand awareness for the strategic initiative, we created and implemented a social media strategy, content plan, tone of voice and visual language that seamlessly integrated into the label’s wider marketing activity. From concept planning to content creation, copywriting, art direction, casting and production – Unsigned developed all aspects of the launch campaign, and utilised our unrivalled network to secure leading models and social media influencers including Sven De Vries, Adam Gallagher ‘I AM GALLA’ and Diego Barrueco. The result? In excess of 60,000 followers and ownership of 92% of the conversation surrounding New Look Wireless.