London Collections: Men SS17

Taking the London Collections Men (LCM) experience to China, Unsigned have been busy covering the biggest menswear shows in the world, showcasing the hottest presentations and catwalks London has to offer. Teaming up with Eva Herzigova, Oliver Proudlock, Diego Barrueco, Joey London, Andrew Cooper and Stephen James for the #FacesOfFashion campaign. We gained exclusive backstage access, celebrity interviews and insights for the biggest online broadcast platform in China Meipai, which boasts 220m active users.


Check out the Meipai Europe channel: 美拍欧洲 in app over the next few days for the full roundup.