Already a pioneer and dominator in the Chinese app market, Meitu have enlisted Unsigned as their European hub to spearhead their business development and brand awareness and partnerships in the UK and on the continent. Founded in 2008, Meitu has emerged as China’s leading app developer, specialising in photo and video processing.

Ranking in the Top 10 iOS Global developer charts – the company’s products reach over 900Million mobile devices worldwide, the majority of which are owned by a millenial audience. In 2014, Meitu leveraged its huge user base and social community to launch Meipai; China’s leading platform for short form mobile video. Taking just 9 months to gain over 100Million users, the app has been a phenomenon and now registers in excess of 1.1 billion, many of whom are active daily.