MakeupPlus, the leading beauty app from software giant Meitu, collaborates with The Movember Foundation for a limited edition filter to raise awareness, encourage fundraising and drive downloads for the men’s health cause.
Since its launch in 2003, the Movember campaign has become a global movement raising money to fund men’s health projects across the world – more than 1,200 to date. The charity has become known for encouraging men to grow out their moustaches during the month of November to support and raise awareness of Men’s health, and Meitu is now making it easy for men and women to get behind the charity’s famous symbol by sharing a virtual moustache look throughout the month of November using MakeupPlus.
For each install of the free MakeupPlus app through Meitu.com/movember and share of a moustache selfie using the hashtag #VirtualMo, Meitu will donate to the Movember Foundation.
Covering over 1.1bn unique devices around the world, Meitu is not only a dream channel for the 19-30 female captive demographic but a strategic way for brands to crack the Chinese market.
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