Joey London

Joey London is a London-based fashion blogger and digital influencer. Travelling from a young age helped him develop a love for culture. The contrast from his home in Tottenham to the variety of places he visited saw Joey discover a passion for unusual and creative things, particularly in Sri Lanka where he discovered surfing, filmmaking, drawing, and painting.

During college Joey turned his attention to YouTube and started posting his first videos, documenting his creative ideas and helping grow an online buzz. Fashion then came to his attention and he commenced modelling for different designers, helping to define his style and seeing him go from posting videos online to becoming a globally recognised fashion blogger.

Creativity is something that is incorporated into Joey’s everyday routine and has become part of the fabric that weaves his projects together – his refined, signature sports-luxe style has seen him grow legions of dedicated fans and followers, making him a firm industry favourite.

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