Adi Gillespie & Diego Barrueco X Puma

Case Study: UVU X PUMA

The Context:

PUMA UK approached Unsigned to procure talent for the creation of a content-creator led series and promotion of their performance apparel.

The Brief:

To create a culturally relevant video series which resonates with a UK audience, and produces high engagement for PUMA’s #24Seven campaign.

The Objective:

Engagement and video views.


Our Approach:

To reach a targeted fitness audience, we partnered PUMA with UK fitness collective, UVU. Founded by Men’s Health cover star and Unsigned talent, Adi Gillespie and featuring top influencer, Diego Barrueco, the collaboration coincided to produce three episodes telling the UVU x PUMA training mantra.

The Results:

In numbers, the series achieved 1.3M video views, 2.6M reach, 1,600 swipe ups to retail products and an average 87% story completion rate.