Murdock X Mini Goodwood

The Brief 

Raise brand awareness and drive customer affinity.

Our Approach 

To produce a partnership with British motoring icon, MINI, for the 2018 ‘Goodwood: Festival of Speed; creating a VIP pop-up shop at the event.

Why We Did It

To celebrate Murdock London’s British Heritage and build brand equity by leveraging credibility through association.

The Result

Inclusion in MINI’s content creation and an impactful presence at an event which hosts 450,000 guests.