Primark X Kem Cetinay

Since his television debut, Kem Cetinay has become a national favourite, forging an exceptional career and amassing over 2.7 million followers in the process.

Now, in his first fashion venture, Kem has become Primark’s first ever menswear ambassador and launched the summer capsule collection – Primark MAN X Kem. Fashion meets affordability with the Primark Man x Kem 16piece collection. From bold patterned shirts and sunglasses to sliders and Kems’s signature short, shorts.