Unsigned X Primark

Unsigned Group represents Primark Man and Collaboration with Kem Cetinay

UNSIGNED GROUP have been appointed by Primark to handle communications surrounding the new launch of their forthcoming menswear collection.

 Primark Man have teamed up with Kem Cetinay for a 16-piece summer capsule collection, launching early May.

 Since making his television debut as the winner of Love Island, Kem has become a national favourite, forging an exceptional career in entertainment and amassing over 2.7 million followers in the process.

 From bold patterned shirts and sunglasses to sliders and Kem’s signature short shorts, the range brings amazing fashion and affordability to the high-street, with prices ranging from just £2 – £9.